PNG Richest Man Mr. Noreo Beangke Shares his Journey from Businessman to First Exporter of Organic Papua New Guinean Coffee, Emphasizing Quality.

From Banker to Coffee Exporter – The Remarkable Journey of Mr. Beangke Papua Niugini | Port Moresby | June 2025

Papua New Guinea: A former banker to becoming one of the leading exporters of Papua New Guinean coffee. Mr. Noreo Beangke, a proud local businessman, shared how he transitioned from the finance world to building a successful coffee export business that connected PNG’s Highlands to the international market.

A Successful Banker Turned Entrepreneur

Before entering the coffee industry, Mr. Noreo Beangke had already made a name for himself in banking. He took over and bought seven banks, becoming one of the first Papua New Guineans to achieve such a milestone in the financial sector. He also lived in the United States, where he built strong relationships with major financial institutions.

A Life-Changing Call from America

His journey into the coffee world began with a simple yet life-changing phone call. Someone from San Francisco, USA, called to ask for more coffee after tasting a sample he had shared earlier. That call opened Mr. Beangke’s eyes to the global demand for organic PNG coffee, and it encouraged him to take a bold step into a new business.

Building a Coffee Export Empire

After that call, Mr. Beangke started exporting coffee grown in PNG’s Highlands. He focused on organic, high-quality beans produced by local farmers. His coffee quickly gained popularity in the United States. At one point, he exported nearly 80% of the coffee produced in his region.

Mr. Biangke strongly opposed the idea of mixing his coffee with lower-quality beans from other regions. He believed that PNG coffee deserved to stand on its own, pure and respected. His commitment to quality helped his brand gain trust in overseas markets.

Supporting Rural Communities

One of Mr. Biangke’s biggest priorities was to support local farmers. He often travelled to the Highlands to meet with growers, listen to their concerns, and encourage their hard work. His business helped bring income and recognition to many rural communities that had long been left out of international trade.

In one touching story, he recalled sharing PNG coffee with the families of World War II veterans in the United States. That experience had a deep emotional impact on him. It was a bridge between people and cultures.

Looking Toward the Future

Even after reaching success, Mr. Beangke remained focused on the future. He spoke about plans to expand coffee production and create more opportunities for PNG farmers. His vision was not just to sell coffee, but to build a legacy that lifted up entire communities.

A True Son of Papua New Guinea

Mr. Beangke’s story inspired many across the country. He proved that a Papua New Guinean could rise to international success while staying true to local values. From banking to business and finally to the coffee fields of the Highlands, he showed that hard work, faith, and community spirit could achieve great things.

“If we believed in the quality of our land and the strength of our people, we could take PNG coffee to the world,” he once said.

Conclusion: A Legacy Brewed with Purpose

Mr. Beangke’s journey was not just about business. It was about national pride, rural empowerment, and international recognition. His success reminded Papua New Guineans that the best of the country: Its people, its land, and its products could shine on the world stage.

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