GOVERNOR NUMU ANNOUNCES THE ESTABLISHMENT OF EASTERN HIGHLANDS PROVINCIAL COFFEE COMPANY – “RUMBIA COFFEE EXPORT LTD”
I AM PROUD TO ANNOUNCE THE ESTABLISHMENT OF EASTERN HIGHLANDS PROVINCIAL GOVERNMENT COFFEE COMPANY CALLED “RUMBIA COFFEE EXPORTS LTD”.
I WANT MY PEOPLE TO OWN THE COMPANY AND THE COFFEE TREES. ENOUGH OF PEOPLE WHO DONT OWN A SINGLE COFFEE TREE TO SUPRESS MY PEOPLE WITH POOR COFFEE PRICES. ENOUGH OF UNFAIR TREATMENT TO MY SMALL COFFEE FARMERS.
YES, NOT TO WAIT AND SEE MY PEOPLE BEING CONTINUOUSLY SUPRESSED AND MISSING OUT ON GOOD INCOME OPPORTUNITIES IN COFFEE, I MUST MOVE FORWARD AS THE GOVERNOR.
THUS, I NOW PROUDLY DECLARE THE BOARD OF DIRECTORS (PICTURE) OF RCEL AS DECIDED BY THE PEC WHO WILL REMAIN AS THE HEART OF THE COMPANY THAT WILL STEER AND KEEP THE COMPANY ALIVE AND MOVING IN THE RIGHT DIRECTION. IT’S ABOUT TIME EHPG AND ALL 24 LLGS IN EHP OWN AND CONTROLL THE COFFEE TREES IN EHP AND TRADE WITH THE RIGHT BUYERS AT THE RIGHT MARKET PRICE ABROAD. MY GOVERNMENT WILL CONTINUE TO ALLOCATE FUNDS FOR :
*REHABILITATING RUNDOWN COFFEE PLANTATIONS AND ASSIST SMALL COFFEE GROWERS IN EHP.
* GOOD ROAD ACCESS TO AREAS WHERE COFFEE IS COMMON, AND MAINTAIN AIRSTRIPS WHILE SUBSIDIZING AIR FREIGHT TO TRANSPORT COFFEE BAGS FROM FAR END CORNERS OF EHP TO THE MARKET.
* TO WORK IN PARTNERSHIP WITH COFFEE INDUSTRY CORPORATION (CIC) FOR CONSISTENCY IN QUALITY AND QUANTITY OF COFFEE PRODUCTION IN EHP TO THE MARKET OUTSIDE.
* WORKING IN PARTNERSHIP WITH CIC TO FIND MARKET OPPORTUNITIES OUTSIDE THROUGH SISTER-SISTER PROVINCE Arrangements AND OTHER MEANS.
RUMBIA COFFEE EXPORTS LTD WILL REMAIN AS LONG AS EHPG EXIST. WILL START SMALL BUT WILL SURELY GET THERE.
More About Rumbia Coffee Export Ltd.
Rumbia Coffee Export Limited (RCEL) is a new coffee company in Goroka, incorporated under the Companies Act 1997 in 2019 with Investment Promotion Authority (IPA). It is owned by 600, 000 plus people of Eastern Highlands Province through the Eastern Highlands Provincial Government (EHPG).
The establishment of the company with an initial funding of K2 million as a seed capital is a concept which is a strategic intervention and initiative of the Governor of Eastern Highlands Hon. Peter Numu.
It is his vision to invest and develop Coffee in the province according to two of his priority areas inclusively; agriculture and investments, which are in alignment with the country’s Medium Term Development Plan (2018-2030 MTDPIII) under the economy recovery strategic plans, encouraging growth in Small to Medium Entrepreneur (SME) in agricultural sector.
While oil and gas are ranked first largest consumable commodities, coffee remains the second largest consumable commodity at the realm of global trade in its economic context. Verifiably, coffee in Eastern Highlands Province alone contributes over 50% of the total exports, an average of 23, 187, 000 tonnes of green bean bags per year which generates K162 million annually.
Furthermore, 95% of Eastern Highlands produce high premium quality coffee beans.
Since most of the companies and middlemen buy coffee at very poor rates in EHP and in PNG compared to other countries, RCEL is aimed to localize coffee exporting business in the province, creating direct market system abroad and shifting growers to sell and benefit from coffee a much higher value in price instead.